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From the Inside Flap
When we make decisions we like to think we weigh
the options carefully, look at all the possibilities,
and make the best choice based on a rational examination
of the facts. But in truth, much of our decision making
happens on a subconscious level based on feelings we
might not even be aware of. Understanding and managing
those subconscious feelings is the key to the art of
persuasion.
By observing and predicting human behaviour, we can
learn to react and direct behaviour in others with the
right kinds of words and body language. If you want
to learn how to convince people to buy your product,
contribute to your cause, or vote for your candidate,
this book has the answers. Covert Persuasion synthesizes
the latest research in psychology, linguistics, sales
tactics, and human communication to reveal the most
effective methods for consistently and effectively persuading
anyone of virtually anything.
Covert Persuasion sounds like a secret operation
because it is; when you master these techniques and
put them to use, no one will even notice your tactics.
But that doesn't mean these techniques are sneaky or
underhanded. They aren't! You aren't tricking anyone;
you're simply using all your abilities to encourage
them to make the choice you want them to make. It's
not unfair or underhanded—it's just powerful, practical,
and effective.
If you work in sales, Covert Persuasion will arm
you with new skills and techniques you can put to use
every day to dramatically increase your commissions.
And if you don't work in sales, you can still use these
tactics to convince colleagues, subordinates, and supervisors
to help you meet your goals and get things done on a
daily basis. Even outside of the office, persuasion
is a vital skill everyone should have.
This reliable resource will help you with all your
persuasion efforts, in every situation. Dip into it
for fresh ideas and new techniques or use it to sharpen
the skills you already have. For salespeople, Covert
Persuasion will help you increase your sales almost
immediately. No matter what you do for a living, this
book will help you do it better. Not convinced yet?
Look inside and you will be . . .
Please check out what other readers have said about
Covert Persuasion
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